What is the Difference Between SEO and SEM?

People who are new to the digital marketing process are often confused about the exact difference between SEO and SEM. Search engine optimization (SEO) is an integral part of the search marketing process. SEO is about website optimization in order to enhance rankings in search results while SEM goes beyond SEO. It involves other methods […]

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What Are The Objectives of Digital Marketing?

Marketing objectives are goals which are utilized in order to promote your products or services on potential customers which should be achieved within a specific time frame. Therefore, marketing objectives refers to the marketing strategy set in order to achieve the general organizational objectives. Some of the objectives of digital marketing are mentioned below :- […]

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Various Types of Digital Marketing Channels

Digital marketing is the method of marketing of products or services through digital technologies. This is mainly done through the internet, mobile phones or any other digital medium. The various digital marketing channels are: Search Engine Optimization (SEO) It is a process by which you can increase the number of visitors to a website by […]

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Personalized Anniversary Gifts For Him and Her

Be it parties, events or special occasions, everyone struggles to find the best gifts that are ideal for the occasion. Not only do people want their gifts to be special but also unique. Everybody has probably faced the scenario where on an occasion you end up receiving several redundant gifts – items that you already […]

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What is PGDM? and How Can It Benefit You?

PGDM is post graduate diploma in management. The course is offered by autonomous institutes not affiliated to any university. The institutes offering pgdm are approved by AICTE (All India Council for Technical Education). The pgdm course is more industry oriented and caters to industry demands. PGDM course details Now that we have answered the question […]

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