Content plays a major role in the SEO campaign. Becoming an SEO expert is one of the major ways for enhancing your search ranking. Search engines view sites which have numerous pages of in-depth coverage on a specific topic as more valuable since they present users with greater chance to look for information which they are looking for.
Search engines look for content clusters on websites to decide their relevance to a particular search query. Sites which have a lot of quality content on a specific subject are likely to rank higher.
For sites offering numerous topics, it is essential to focus on themes, main subjects or terms which is otherwise known as ‘’siloing’’, in order to help to augment your ranking. Organizing related elements of website is referred to as ‘’silos’’ of information helping search engines recognize related content and can be done quite easily in your main navigation. Some of the major areas of content marketing can help in improve SEO :-
Pay attention to content clusters
One highly popular and effective strategy is creating content around a keyword or keyword phrase has shown high levels of engagement on your site. In case you know about a particular keyword draws a lot of traffic to your site, then you should concentrate your efforts for making more content around that specific term. This will help in reinforcing your relevance and boost your search ranking for that specific term. This will lead to greater amount of traffic and monetization opportunities for the efforts you put in. You can gain perfection in this art while undergoing SEO training.
Emphasis should be on blogging and content
Having a blog is a major necessity for content marketing. If you want to gain importance in the digital marketing domain, you will need to have a blog and keep your followers coming back to your site for more. This is a valid impact for online publishers and bloggers but many big brands neglect their blocks or lack them totally.
As per a report of 2013 Hub Spot, 79% of companies with a blog experienced a good ROI for inbound marketing. This is in sharp contrast to only 20% of companies without a blog. So, there is a clear discrepancy between those numbers since it serves as a major indicator of a blog’s importance.
In 2017, a brand’s blog needs to be in the forefront of their content marketing strategy. It is a highly customizable domain for sharing relevant information, tell their story and offer followers with great branded content. A blog of a website is the place where the journey of content marketing starts.