People who are new to the digital marketing process are often confused about the exact difference between SEO and SEM. Search engine optimization (SEO) is an integral part of the search marketing process. SEO is about website optimization in order to enhance rankings in search results while SEM goes beyond SEO. It involves other methods which can enable you to attract more search engine visitors such as PPC advertising. The difference between the two processes are mentioned below:-
What is SEO?
SEO is the process website optimization with the main purpose of gaining free traffic from search engines. An optimized can be understood more easily by search engine crawlers and this boosts the chances of gaining a higher SERP ranking. There are two major aspects of SEO known as off-site and on-site SEO. On-site SEO covers those areas in which you can apply on your blog or website so that it is SEO friendly. For instance, you need to use optimized titles, well-formatted URLs, informative descriptions, proper usage of H1, H2 and images.
Off-site SEO refers to the process of acquiring votes from other webs sites with the main aim to make your website look more trustworthy to search engines. As a starter, you might be confused but try to consider a ranking system where the website which has maximum votes for getting a higher ranking.
What is SEM?
Search engine marketing is far above SEO but is just a subset of the entire internet marketing strategy. Though paid ads, you can buy advertising space in the search engine results. Therefore, in order to rank higher and gain the desired level of free traffic, you will need to appear at the top of search rankings. Google AdWords is the most reliable agency for paid search ads.
By using Google AdWords, you can make sure that your ads appear on Google search results and pay just for clicks on the ads which you post. This is one of the major reasons why the entire process is called Pay Per Click. Bing and Yahoo have a system which works in the same manner. However, they are not as successful as AdWords.
SEM traffic is regarded as a major source of internet traffic since it is targeted. Usually, it can be accepted that people who utilize search engines to look for a problem will find an answer to their question or how to learn to perform something.