Digital marketing is the method of marketing of products or services through digital technologies. This is mainly done through the internet, mobile phones or any other digital medium. The various digital marketing channels are:
Search Engine Optimization (SEO)
It is a process by which you can increase the number of visitors to a website by ensuring that the site appears high on the search engine result page. SEO considers what people search for on a website, the keywords used for searching and which search engine people prefer. It involves optimizing the website and increases the relevancy of particular keywords.
Blogging and Other Content Marketing Channels
Content marketing focuses on creating and distributing valuable and relevant content to attract audiences. This is for profitable customer action. Blog marketing publicises or advertises a website or brand through blogs written by experts, enthusiasts and novices as well.
Affiliate Marketing | Image source: business2community.com
A business is a company that has placed an advertisement on a website pays money to the host website if any user clicks on the advertisement. This method requires you to invest in how much you want to pay per user and how you are going to place your advertisements.
In this the businesses can show their advertising with promotional messages on the internet. This includes text, images, flash video and audio. The main function of display advertising is to deliver the general advertisement and brand messages to the website visitors.
Pay-Per-Click Advertising | Image Resource : freepik.com
It is a group of search related websites and apps where your advertisement can appear. When you advertise on this network, the ads can appear near the search results when someone searches with a certain keyword.
Social Media Marketing
Social Media Marketing | Image Resource : freepik.com
In this channel, social media is used as a platform to promote products or services. Most of these sites have analytics tools which help companies to track the progress, success and engagements of their advertisements. Companies can address their existing and potential customers through social media marketing.
Email marketing uses email to market your services or products to the targeted customers. Email is an effective way to keep relationship with your existing customer and gain new customers. It is also not expensive.
Digital Marketing Training
For digital marketing training you can go for a course in digital marketing. The course is founded to give ROI based digital marketing solution to the clients. The course aims to improve the ROI of companies by as much as 20%-30%.
The course imparts real-world ‘ready-to-work’ digital marketing skills to the candidates. The syllabus is career oriented and makes candidates job ready for the digital marketing industry. The course consists of extensive in-class training in theory and practicals. Execution experience is offered through live projects. The faculty will also show real-time insights from running campaigns. The role of each digital medium is clearly explained.
Each student is required to create a live and high budget digital campaign. After completing the course you will be independently able to handle campaigns or companies / brands.